Wilderness tour operators in the Yukon must have a Wilderness Tourism License and are encouraged to follow the Code of Conduct. Formed by WTAY members, with help from the Yukon's Department of Tourism & Culture, the license and code are designed to protect the guides, their customers and the Yukon's wilderness.

One of the requirements of licensing is liability insurance and all reputable guides will practice risk management.

WTAY has conducted market research and studies of issues affecting the wilderness tourism sector - being actively informed will help your business to succeed. The Department of Tourism and the Tourism Industry Resource Centre are very supportive of our industry and are valuable sources of information and research. You can also learn how to create value-added enhancements to your wilderness tourism activities by going to learning travel resources.

For other information on tourism, business, wilderness, and conservation, please go to Helpful Links, which will take you to the websites of the organizations we work with.