Yukon Wild is a cooperative marketing partnership program for Yukon wilderness tourism operators who have a Wilderness Tourism Operator License.
There are two levels available to participate in for the membership.
Premium Member - $1,500 + GST
Standard Member - $900 + GST
What are the Benefits?
89,069 total users in 2021/22
Includes marketing tips, reminders and other information
Over 9.68 million ad impressions in 2021/22
Based on our campaign insights, website analytics and Destination Canada EQs
900 photos of various locations and activities, both summer and winter
Average of 490 conversions to each member’s website – for a total of 11,270 conversions in 2021/22
Year-round campaigns with summer and winter-specific visuals and messaging
Ad types include: Google Display and Search, Facebook network, retargeting ads and real-time bidding
With Yukon Wild’s Premium membership, benefits also include:
Includes expert advice for visuals, keywords and messaging
Yukon Wild’s Facebook page has over 24K followers
E-newsletter has over 7.5K subscribers
Toronto, Vancouver and Montreal
Join Yukon Wild
Members that are in good-standing with WTAY will receive a 10% discount on their annual fees.
To become a member or for more information about the program, please contact the WTAY office:
Wilderness Tourism Licence
The Yukon Wilderness Tourism Licensing Act came into effect in 1999 to regulate the wilderness tourism industry. Anyone or any businesses that takes clients into the Yukon wilderness and is paid for their services must have a Yukon Wilderness Tourism License.
This license allows an operator to guide commercial wilderness trips on Yukon lands and waters outside national parks and is valid from May 1 through April 30 every year.
Yukon Wild membership information
Yukon Wild is a marketing program under WTAY whose main objective is to drive conversions to operators through both paid and unpaid media, consumer and trade shows, sponsorship and partnerships, and other opportunities that align with the program.
Members of Yukon Wild are required to be licensed under the Wilderness Tourism Licensing Act of the Yukon. The membership supports eco-tourism best practices as outlined in WTAY’s Code of Conduct for Operating Wilderness Tours.
We respectfully acknowledge that the Wilderness Tourism Association of the Yukon and our members, through various initiatives, operate on the traditional territories of the Indigenous Peoples in the Yukon Territory.
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