Yukon Wild is a cooperative marketing partnership program
2025-2026 NEW PROGRAM DEVELOPMENT
We ARe Engaging You Now TO DEVELOPE NEW LEVELS and Packages
E-MaIL US and TELL US WHAT YOU nEED FOR CONTENT GENERATION and cooperative Mareketing Opportunities
What are the Benefits?
89,069 total users in 2021/22
Have your stories and images shared and amplified on the Yukon Wild website. Creating a direct to operator connection with travellers.
Includes marketing tips, reminders and other information
Over 9.68 million ad impressions in 2021/22
Save your capacity and get access to subsidized and large group discounts to story tellers, photographers, videographers, copy writers, and influencers.
900 photos of various locations and activities, both summer and winter and now growing annually with new rich content.
The Yukon Wild Program has been restructured to best leverage and utilize the Tourism Cooperative Marketing Fund (TCMF). With better integration with Yukon Department of Culture and Tourism (YG), gain more reach and engagement. Seasonal opportunities to work directly with YG and ensure cooperation and collaboration on marketing innitiatives and authentic content.
With Yukon Wild’s Premium membership, benefits also include:
Includes expert advice for visuals, keywords and messaging
Yukon Wild’s Facebook page has over 24K followers
E-newsletter has over 7.5K subscribers
Join Yukon Wild
Become a WTAY Member as a part of the Yukon Wild Program
To become a member or for more information about the program, please contact the WTAY office: info@wtay.com
Wilderness Tourism Licence
The Yukon Wilderness Tourism Licensing Act came into effect in 1999 to regulate the wilderness tourism industry. Anyone or any businesses that takes clients into the Yukon wilderness and is paid for their services must have a Yukon Wilderness Tourism License.
This license allows an operator to guide commercial wilderness trips on Yukon lands and waters outside national parks and is valid from May 1 through April 30 every year.
Yukon Wild membership information
Yukon Wild is a marketing program under WTAY whose main objective is to drive conversions to operators through supportive content generation, integration with susbsidized marketing funding and partnerships, and other opportunities that align with the program.
Members of Yukon Wild are required to be licensed under the Wilderness Tourism Licensing Act of the Yukon. The membership supports eco-tourism best practices as outlined in WTAY’s Code of Conduct for Operating Wilderness Tours.
We respectfully acknowledge that the Wilderness Tourism Association of the Yukon and our members, through various initiatives, operate on the traditional territories of the Indigenous Peoples in the Yukon Territory.
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